I keep getting people hitting me up on Facebook regularly trying to ‘pitch’ their deal to me.
Last night I heard a guy who has made over $900,000 online telling new marketers to do ‘active’ marketing as a way to make sales quicker.
This leader was explaining the difference between Active and Passive Marketing.
He referred to Active Marketing as a method that a new marketer could start doing right away as a way to make ‘quicker’ sales.
And referred to Passive Marketing as things like blogging, video marketing and SEO as ‘long term’ strategies that will bring them sales ‘later’.
To me this is just bad advice.
Yes this guy has made more money than me online (for now) but I still think this is bad advice.
Because most ‘striking up’ conversations on Facebook (just to sell people your stuff and make money from them) is still ‘pitching’ in my book.
Most Network Marketers come online to get away from feeling cheap and pitching.
They come here to learn how to market themselves professionally.
And when ever someone comes to me trying to sell their products, I get the feeling that the ONLY person they care about is themselves.
I don’t know about you.
That’s just the way I feel.
PLUS…most people will label them as cheap spammers.
And if you are anything like me, you would much rather have people coming to you instead of the other way around.
I realize that some people are ‘sociopaths’ and couldn’t care less about others and can do well with this ‘active’ marketing thing because they probably are hitting people up all day long on Facebook.
But here’s the thing…
A new marketer usually is very ‘excited’ to sell stuff.
And if they are not used to giving value to people, they will get ‘rejection’ and can develop ‘negative’ beliefs regarding themselves and their products.
That leader thinks he is giving good advice.
But I think the reason why he is trying to get them to do ‘active’ pitching marketing on Facebook is because he may be ‘hoping’ that his team makes money quicker and nothing ‘motivates’ better than results.
However, nothing will cripple your success faster than getting labeled as a ‘spammer’ who ONLY cares about one person…themselves.
Passive Marketing (what the leader called it) is actually professional marketing. And anything professional takes time to learn and get it right. Plus it will pay you a lot better for the ‘long run’ too!
Life is too short guys and we are not getting any younger.
Let’s stop the insanity!
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